WHAT IS ORBIT?
ORBIT Technology, Inc is a Delaware company that provides an app-based solution that enables Africa’s large network of informal retailers to order products over their phone and also offer financial services to their customers.
AFRICA
Population
1.2 billion
NIGERIA
Population
200 million
Informal Retail Network
1.2 million outlets
GHANA
Population
30 million
Informal Retail Network
190,000 outlets
OUR VISION
- Providing the technology and logistics solution to connect retailers with FMCG suppliers
- Supporting financial inclusion by enabling informal retailers to provide financial services to the large unbanked segment in Africa.
- Facilitating the digitization of Africa’s informal retail network.
OUR MISSION
To become the leading digital solution for all
retailer needs in Africa.
PROBLEM WE ARE TRYING TO SOLVE
For FMCG Companies, we are trying to fix a broken traditional value chain broken that has…
- A highly fragmented retail network
- Limited visibility on high impact outlets outside of Key Distributors
- A large focus on major wholesale markets limiting direct access to consumers
- High incentive spending on Distributors and wholesalers who merely act as stock and trade credit points for retailers